Opposites attract: ITB at 40

The two bosses at ITB are so different the office is jokingly divided into ‘dark’ and ‘light’ sides – but the balance is a winning formula, as 40 years at the top proves

ITB co-founders Barry Dickins and Rod MacSween

At ITB, they call it “going over to the dark side.” You walk out of the open-plan space where Barry Dickins is king, and most of the other agents and assistants reside, cross reception and follow the corridor down to the other end.

At ITB, they call it “going over to the dark side.”

You walk out of the open-plan space where Barry Dickins is king, and most of the other agents and assistants reside, cross reception and follow the corridor down to the other end. There, you might find Rod MacSween and his team, surrounded by shelves of highbrow books and photos of MacSween arm-around-shoulder with the cream of classic rockers: Ozzy, Page and Plant, Steven and Joe.

“We’ve always liked the idea of…

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