Mojo magic: 50 years of Mojo Concerts
Mojo’s 50 years in business have seen it not only dominate the Dutch biz, but also become a global name for innovation. IQ discovers half a century of rock’n’roll history
Feature By James Drury | 5 November 2018
When Berry Visser opened Delft’s first discotheque in the late 1960s, he could never have imagined the decision would impact the lives of millions of people for half a century to come.
With fellow students, he ran a small cabaret venue called Mojo Theatre, but despite a weekly 100-guilder grant from the city, it needed to make more money. So they opened disco Polly Maggoo, and it was packed within a fortnight. It was the first time Visser had heard pop music and it changed his life.
Shortly after, at a concert by The Doors, Visser decided he was going to promote concerts. “So I just went to London and met Neil Warnock at [Brian Epstein’s] NEMS, and asked to book Spooky Tooth and…
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