Mojo magic: 50 years of Mojo Concerts

Mojo’s 50 years in business have seen it not only dominate the Dutch biz, but also become a global name for innovation. IQ discovers half a century of rock’n’roll history

Mojo's surreal, psychedelic Down the Rabbit Hole festival has taken place near Nijmegen since 2014

When Berry Visser opened Delft’s first discotheque in the late 1960s, he could never have imagined the decision would impact the lives of millions of people for half a century to come.

With fellow students, he ran a small cabaret venue called Mojo Theatre, but despite a weekly 100-guilder grant from the city, it needed to make more money. So they opened disco Polly Maggoo, and it was packed within a fortnight. It was the first time Visser had…

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