SeatGeek enters Italian market with SeatGeek Italia

The Italian market presents a "huge growth opportunity" for SeatGeek, according to the ticketing company's CEO, Jack Groetzinger

News By | 7 December 2018

Milan's Franco Parenti Theatre is a SeatGeek Italia client © Teatro Franco Parenti di Milano

New York-based ticket seller SeatGeek has grown its European presence by adding an Italian office to its existing operations in the US, Britain, Israel and the Netherlands.

A new live events-focused company, Ivrea-based SeatGeek Italia, will offer SeatGeek’s “best-in-class user experience” to venues and sports teams, according to the company, including tools for dynamic pricing and customer relationship management (CRM).

“Italy has one of the most vibrant arts scenes in the world, as well as some of the top…

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