Female fans drive strong 2018 for Yourope festivals
Yourope's 2018 member survey found a majority of its events were satisfied with the 2018 festival season, with young women the largest audience demographic
News By | 22 March 2019
European music festival association Yourope has published the results of its 2018 members’ survey, outlining trends in booking, accommodation, audience spread and ticket sales among its nearly 100 member events.
The survey, compiled between September and December 2018, reveals, among other things, that:
This consistent increase in ticket sales (a further 100,000 tickets were sold in 2018 compared to the previous year, when the figure was 4.7m) among Yourope members contrasts with IQ’s European Festival Report 2018, which showed a slight fall…
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