PlayPass promotes Steve Jenner, expands in UK

PlayPass has strengthened its UK operations, promoting Steve Jenner to the role of managing director for the UK and Ireland to address growing demand, as more festivals go cashless with the provider.

Jenner, who joined the company in 2015, will lead an expanded team which includes the appointment of Ben Hirons, formerly of Gorilla and Peppermint and Creative Bars, who will oversee event delivery.

It has also been announced that We Are Fstvl and Beat Hotel will go fully cashless with PlayPass this year. At 55,000 capacity, We Are Fstvl is the company’s largest cashless UK event to date.

Black Deer and Merthyr Rising festivals will also go completely cashless for the first time in 2019. The organisers of 2000Trees festival, which transitioned to cashless last year, reported a 24% increase in bar spend per head, among other gains, and have signed with PlayPass again for this year.

“PlayPass’ proven technology is gaining the trust of a growing number of festivals who can see the benefits to them, their public and their traders”

Jenner says he is “delighted” to become UK managing director and “very confident in delivering the company’s busiest and most successful year to date in the UK.”

“We are looking forward to integrating our technology and supporting these new clients in delivering successful events this year,” comments Jenner.

“PlayPass’ proven technology is gaining the trust of a growing number of festivals who can see the wide range of ever-increasing benefits to them, their public and their traders.”

Jenner presented the cashless provider’s latest innovations to international promoters and production professionals at the ILMC’s New Technology forum this month, with a focus on enhancing sustainability at events and improving the experience for families with children.

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