ITB’s Rod MacSween awarded honorary doctorate

British booking agent Rod MacSween, founder and CEO of International Talent Booking (ITB), has been awarded an honorary doctorate degree by the University of Exeter, his alma mater.

MacSween – one of 11 honorary graduates in 2019, and one of three doctors of letters (DLitt) – chemistry and statistics at Exeter, and was also the university’s social secretary from 1969 to 1970.

As social secretary, MacSween brought artists including the Who, Pink Floyd and Robert Plant’s Band of Joy to the university, where they played for 1,800 students at £1 per ticket. After graduating, he spent time at various London agencies before eventually coming into the organisation of notorious manager Don Arden, where he first met Arden’s daughter, Sharon Osbourne – now a longstanding friend.

MacSween’s ITB roster still includes the…

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