Herman Schueremans to keynote IFF 2019
The Rock Werchter founder, one of Europe's most influential festival pioneers, will join ILMC founder Martin Hopewell for IFF's fifth keynote interview
News By | 21 August 2019
Herman Schueremans, founder of Rock Werchter and CEO of Live Nation Belgium, has been revealed as the keynote interviewee for the fifth International Festival Forum (IFF), taking place in London from 24 to 26 September 2019.
One of the most influential festival pioneers in Europe, Schueremans has guided and grown the fortunes of Rock Werchter for over four decades. One of the most established and respected festivals in Europe, Werchter hosts 150,000 fans annually, has spawned satellite events including TW Classic, Werchter Boutique and Main Square Festival, and won a record six Arthur Awards.
At IFF, the invitation-only event for festivals and booking agents, Schueremans will be interviewed by ILMC founder and longtime friend Martin Hopewell.
“From starting out as a rock journalist to becoming the country’s dominant live…
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