‘It’s for the people who never stopped’: Shiiine On talks “music for music’s sake”

Ahead of round five in November, Team Shiiine On explain why their Butlin's Weekender is the perfect antidote to the festival as fashion parade

Embrace, pictured in 2017, headline the 2019 Weekender © Shiiine On Weekender

Since its launch in 2015, Shiiine On Weekender has carved out a niche in the competitive UK festival market, gaining a cult following with its joyous annual “celebration of indie and dance from the late 80s, 90s and beyond” in Minehead, on England’s south-west coast.

Ahead of Shiiine On 5, headlined by the Lightning Seeds, Embrace and the Wonder Stuff, IQ chats to festival founders Steve Aston and James O’Mullan about the festival’s history, its enduring appeal, ticket pricing, Butlin’s, and why 2019 is set to be Shiiine On’s best year yet.

Just don’t call it a nostalgia-fest…

IQ: Can you talk a bit about the history of the festival and your roles in it?
SA/JO: We first had the idea…

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