Live Nation Finland acquires Hög Agency

Acquisition no. 17 of the year for Live Nation sees its Finnish arm acquire Hög Agency and Promotion and strengthen its roster of domestic artists

L to R: Tomi Saarinen, Vilma Alina, Mikko Varjamo, Olavi Uusivirta and Zachris Sundell

Live Nation Finland has acquired Helsinki-based booking agency and promoter Hög, in the latest of a series of moves by the live entertainment behemoth’s Finnish branch.

Founded in 2016 by Mikko Varjamo (pictured), Hög represents Finnish artists including Olavi Uusivirta (pictured), Adi L Hasla, Mouhous and Vilma Alina (pictured).

In addition to the acquisition, which aims to strengthen Live Nation Finland’s domestic roster, Live Nation Finland has also signed emerging Finnish acts, Kube and SONNY.

“After running…

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