On the edge of culture and creativity: Superfly Q&A
IQ talks to Superfly co-founder Rick Farman about the company’s long-running love affair with experiential and the future of live events
Feature By | 22 November 2019
Superfly, the company behind festivals such as Bonnaroo and Outside Lands, has been making major moves in the experiential space.
Founded in 1996 by Rick Farman, Jonathan Mayers, Rich Goodstone and Kerry Black, Superfly has a history of exploring different kinds of immersive, live events from comedy festival Clusterfest to music and arts festival Bonnaroo.
More recently, the company has invested in businesses including sensory experience specialist Listen, immersive entertainment hot spot Two Bit Circus and event technology company LiveStyled, part of its commitment to marrying music with technology.
IQ catches up with Superfly co-founder and music-tech specialist Rick Farman to find out more about the paradoxical relationship between new technology and live events and the potential for music in the virtual events space.
Superfly…
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