“An agent fighting for the artist in their corner provides a crucial and significant service”
The focus of my work as an agent is on territories outside of the USA, especially in Europe, Latin America, Australasia, Japan/Asia etc. Many large acts do sell the ‘Whole World Tour’ to LN or AEG.
However all tours still have to be routed and there are places where the ‘big’ promoters do not have companies or local relationships.
Often, with tour routes that we have helped to create (many times with those ‘big’ promoters), we include additional and useful ‘sell off’ shows. We also act as a buffer between the Manager/Artist and the Promoter. There are often difficult decisions to be made on logistics, local compliance rules, movement of equipment, local tax issues, currency fluctuations, insurance for pandemics and much more to make…
IQ’s agent of the 2010s, ITB’s Rod MacSween, hits back at the assertion that the booking agent has become an "antiquated concept"
Comment 24 June 2020