“The appetite for live music will never diminish. But what will events look like?”
Twelve weeks ago we were gearing up to launch World Tour, the first in a series of multi-artist, live music events, with a calendar of iconic world cities and the likes of Miley Cyrus ready to headline.
Today we are reimagining what the live experience looks like in a very different world.
The reality today is that no one really knows what the future holds. Renowned DJs won’t be playing to thousands in Ibiza’s clubs this summer and bands aren’t…
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As virtual events become more sophisticated, Macky Drese, GM of live at Apollo World Touring, asks if traditional concerts could ever become a thing of the past
Comment 3 July 2020