District by Zomato strikes venue deal to support ‘next phase’ of India’s live evolution

India’s District by Zomato has announced a “first-of-its-kind” strategic collaboration with telecommunications firm Airtel for the naming rights and investment in the digital infrastructure of one of the country’s only purpose-built venues.

Under the agreement, the 17,000-capacity outdoor space in Bengaluru will be renamed from Terraform Arena to Airtel Arena, with the company investing in high-capacity digital infrastructure across the 16-acre site.

The plug-and-play venue opened in November 2024, with District taking over operations last September. The entertainment…

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