TM Germany: 98% of fans ready to go back to shows
A survey of 80,000 German eventgoers by Ticketmaster finds huge pent-up demand for live entertainment
News By IQ | 2 July 2020
An overwhelming majority of German music fans want to attend live events again, despite the ongoing coronavirus outbreak, according to new research by Ticketmaster Germany.
Of some 80,000 people surveyed, 98% of Ticketmaster customers said they still want to go to shows, with 65% of those surveyed saying they miss live events “particularly badly”.
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While 94% of people expect ticket prices to rise post-pandemic, live events are the activity respondents are most looking forward to returning to, with 82% saying live entertainment is…
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