Live Nation invests in canned-water company Liquid Death
The company will supply water in recyclable aluminium cans to more than 120 of Live Nation's 120 owned and operated venues and festivals
News By IQ | 14 May 2021
Live Nation has invested in Liquid Death, a drinks company packaging water in recyclable ‘tallboy’ cans, and selected the firm as its exclusive water vendor at more than 120 of its US venues and festivals.
The promoter was a participant in the company’s recent US$15 million series-C funding round, which also included celebrity investors Wiz Khalifa, Machine Gun Kelly, Steve Aoki, Tony Hawk and Kelly Campbell.
“We’ve always run Liquid Death like it’s a band, so getting to partner with…
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