Working on the chain gang

As the live entertainment industry moves back into gear, the advantages that blockchain can deliver appear to be front and centre. Gordon Masson reports

The pandemic pause has allowed businesses around the world to take time to explore the benefits that new technology can offer, and as the live entertainment industry moves back into gear, the advantages that blockchain can deliver appear to be front and centre.

Gordon Masson reports.

There have not been too many positive stories to come out of the last two years, but the non-fungible token (NFT) phenomena and the revenues it can deliver certainly piqued the interest of artists and corporations alike.

As one of the range of products and services that are made possible by block- chain, NFTs have quickly become commonplace, while another application for the transparent digital ledger to quickly emerge has been in ticketing – which itself is embracing NFTs…

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