International Ticketing Report 2022: NFTs
As their uptake grows, artists and promoters are getting increasingly creative with how these digital collectables can be used to keep fans engaged after the show.
Feature By James Drury | 1 November 2022
NFTs are the hot topic in ticketing right now. The pandemic has hastened the move away from paper tickets to see most territories fully embracing digital passes.
Yet for all the advantages mobile ticketing brings – security, control over the secondary market, data-gathering, environmental and administrative benefits, what’s missing is the ‘souvenir’ element of a paper ticket stub.
This element of extending the fan connection post-event is where many people believe NFTs (Non-Fungible Tokens) can play an important role. “We think it’s a great way for us to engage with our fans using NFT and that direct relationship now to add rewards, add perks, add souvenir moments,” Live Nation Entertainment CEO Michael Rapino told an investors call in 2021.
“We think it’s a great way…
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