YouTube to sell custom merch during Coachella sets

Viewers will have the chance to purchase exclusive Billie Eilish, Brockhampton and Flume merchandise without leaving the festival livestream

News By James Hanley | 12 April 2022

Billie Eilish will perform at Power Our Planet: Live in Paris
Billie Eilish

YouTube is to sell exclusive Coachella and artist merchandise for the first time during livestreams of this year’s festival.

Harry Styles, Billie Eilish, The Weeknd and Swedish House Mafia are to headline the Goldenvoice-promoted festival’s first in-person event since 2019, which returns this Friday and runs over two weekends (15–17 and 22–24 April) at the Empire Polo Club in Indio, California.

YouTube Shopping will offer virtual viewers a chance to purchase exclusive merchandise without leaving the livestream. Custom merch from Eilish…

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