‘Incredible response’ to Primavera South America
Director Alfonso Lanza details the Spanish festival's debut in Brazil, Argentina and Chile as part of its 20th anniversary celebrations
News By James Hanley | 18 November 2022
Primavera Sound director Alfonso Lanza has given IQ the lowdown on the “incredible response” to the festival’s South American debut.
The Spanish institution debuted in São Paulo, Brazil (5-6 November), Buenos Aires, Argentina and Santiago, Chile (both 12-13 November) to commemorate the event’s 20th birthday. Headliners included Arctic Monkeys, Travis Scott, Lorde and Bjork.
Lanza tells IQ that more than 300,000 people – an average of 50,000 a day – came together across the three editions.
“The numbers matter less to…
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