Warner Music partners with DRESSX on digital merch

Label giant Warner Music Group (WMG) has announced a first-of-its-kind partnership with digital fashion retailer DRESSX, which will enable acts to design their own virtual merchandise.

Select WMG artists will collaborate directly with DRESSX to design and launch 3D and AR virtual clothing that fans can collect across platforms such as Instagram and Snapchat, enabling them to unlock new revenue streams while creating additional outlets for fans to showcase their fandom across multiple digital worlds.

“The representation of our future…

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