Woodstock to launch in the metaverse

3D virtual environment Woodstock World is being developed by Sequin AR in partnership with the producers of the original 1969 festival

Woodstock 1969
The original Woodstock

Woodstock Ventures, the founders and producers of the legendary Woodstock Festival, are partnering with premium metaverse builder Sequin AR to develop 3D virtual environment, Woodstock World.

Sequin AR, which has previously worked on projects featuring Madonna, Mariah Carey and Ariana Grande, is building exclusive behind-the-scenes content, interactive archives and the chance to revisit history-making performances from the 1969 original Woodstock.

The platform will utilise archival 2D content alongside motion capture recreations, enabling fans to interact with historical tracks and artists in…

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