Ethara CEO maps out vision for new events company

The UAE live powerhouse launched earlier this month following the merger of Flash Entertainment and Abu Dhabi Motorsports Management

Ethara is led by CEO Saif Al Noaimi, who will bring his proven leadership to drive commercial expansion across new markets.
Saif Al-Noaimi

The boss of Abu Dhabi’s new live entertainment powerhouse Ethara has shared his vision for the company. Ethara officially launched earlier this month following the merger of state-owned promoter Flash Entertainment and Abu Dhabi Motorsports Management (ADMM).

The boss of Abu Dhabi’s new live entertainment powerhouse Ethara has shared his vision for the company.

Ethara officially launched earlier this month following the merger of state-owned promoter Flash Entertainment and Abu Dhabi Motorsports Management (ADMM).

Collectively, ADMM and Flash…

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