MSG Sphere Vegas reveals ‘world’s biggest LED screen’
"There’s nothing comparable to the impact from displaying innovative brand and immersive content on the world’s largest video screen"
News By Lisa Henderson | 7 July 2023
The MSG Sphere in Las Vegas revealed one of its flashiest features earlier this week – an 580,000 sq ft fully programmable LED screen, touted as the largest on earth.
As part of a special show to celebrate the Fouth of July, the ‘Exosphere’ lit up with a captivating display of dynamic, animated content for the first time ever.
With thousands of spectators watching from the Las Strip, the show started with a welcome message, “Hello world”, followed by fireworks and stars and stripes animations, a moon in a night sky and an imposing Halloween pumpkin.
“Sphere’s Exosphere is a 360-degree canvas for brand storytelling that will be seen around the world, offering our partners an unparalleled opportunity to become part of the greatest show on Earth,”…
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