‘Everyone will have the best seat in the house’: MSG takes wraps off Sphere London
Madison Square Garden Company has restated its aim to grow the local live entertainment market with MSG Sphere London, the first details of which were unveiled yesterday
News By | 21 March 2018
Madison Square Garden Company (MSG) president Andrew Lustgarten has reiterated the company’s ambition to grow the London market with its plans for a new arena in Stratford, which were officially launched last night at an event attended by a host of MSG execs and UK industry VIPs.
Led by MSG executive chairman Jim Dolan, the invite-only launch event at Copper Box Arena in Stratford’s Queen Elizabeth Olympic Park gave attendees their first glimpse at the US giant’s first international venue, based on its spectacular MSG Sphere concept, for which the company hopes to submit a planning application by autumn 2018.
Dolan introduced MSG Sphere as an “intelligent venue that brings the real world and cyber world together like never before” through its combination of…
You've used your free article this month
Create a free account to read 3 articles per month, or subscribe for unlimited access.
