‘Everyone will have the best seat in the house’: MSG takes wraps off Sphere London

Madison Square Garden Company has restated its aim to grow the local live entertainment market with MSG Sphere London, the first details of which were unveiled yesterday

A rendering of MSG Sphere London, with London Stadium visible to the east

Madison Square Garden Company (MSG) president Andrew Lustgarten has reiterated the company’s ambition to grow the London market with its plans for a new arena in Stratford, which were officially launched last night at an event attended by a host of MSG execs and UK industry VIPs.

Led by MSG executive chairman Jim Dolan, the invite-only launch event at Copper Box Arena in Stratford’s Queen Elizabeth Olympic Park gave attendees their first glimpse at the US giant’s first international venue,

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