Mushroom Group launches MBA booking agency

The Melbourne and Sydney-based firm has been founded in partnership with Guven Yilmaz, formerly of Vita Music Group

L-R: Matt Gudinski & Guven Yilmaz © Brian Purnell

Australia’s Mushroom Group has launched a new booking agency, MBA, in partnership with Guven Yilmaz, formerly of Vita Music Group.

Melbourne and Sydney-based MBA (Mushroom Booking Agency), which will specialise in live bookings and strategy, touring and partnerships, will be led by Yilmaz, whose team includes Shelley Liu, Sam Rogers and ex-Niche agent Matt Thomson, who will head up the Sydney office.

Mushroom Records was founded by the late Michael Gudinski in 1972, with his group of companies firmly…

You've used your free article this month

Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.

Subscribe Create a Free Account

Related Content

Back to top