AEG invests in Greenhouse Talent to formalise ‘longstanding partnership’
The multinational strikes a formal deal with the Benelux independent agency, saying Greenhouse will retain its "entrepreneurial identity"
News By Ciaran Donnelly | 14 September 2026
AEG Presents have announced an investment in Benelux-based Greenhouse Talent, which the companies say “formalises a longstanding relationship” with the independent firm. The deal will see Greenhouse retain its existing leadership and remain operating from its Ghent and Breda headquarters.
When asked by IQ, AEG declined to disclose the size of the investment or what stake it has taken in Greenhouse.
The companies said the arrangement will be based around Greenhouse’s local expertise and artist relationships “that have made it…
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