Asika: Potential of Africa’s event economy is huge

Afro Nation co-founder Obi Asika discussed his ambitions for the pioneering festival during Easol’s new masterclass series.

Since launching in 2019, Afro Nation has become the world’s biggest Afrobeats festival, spawning editions in Accra (Ghana), Miami (US), Detroit (US), Portimão (Portugal) and Balneario De Carolina (Puerto Rico). A Mexican edition had also been planned for September 2020, before the pandemic intervened.

Later this year, the festival will debut in Lagos, Nigeria – a country with “huge potential” according to Asika.

“Lagos is a huge one for us,” he said, during last week’s Creators in Session. “It’s been in the making – mentally, for me – for years. I feel like it opens up the whole continent and the whole country.

“There’s so much potential there…

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