Ocesa’s head of festivals sizes up the 2024 season

Ocesa’s head of festivals Leizer Guss has spoken to IQ about the challenges and opportunities in Mexico’s rapidly developing festival market.

The Live Nation-backed promoter organises 23 festivals across the country including Coca-Cola Flow Fest, ARRE, Vive Latino and Hera – the majority of which take place in the second half of the year.

Electric Daisy Carnival (EDC), however, has already toasted a successful 2024 edition with a record 100,000 daily attendees. The 10th edition saw the likes of Steve Aoki, Skrillex, Deadmau5 and Armin van Buuren perform at the Autódromo Hermanos Rodríguez between 23–25 February.

“We had a very solid dance music lineup – nothing out of the ordinary,” Guss tells IQ. “With an annual three-day festival with nine stages, you repeat acts every…

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