Entering the new era of arenas

ASM Global’s Maria Bertelli has discussed her efforts to strengthen the company’s market-leading presence in the UK and Europe in her first two years with the firm.

Bertelli, ASM’s SVP of business development, Europe, has been pivotal to forging entry into new markets such us Finland (Kulttuuritalo, Helsinki) and Portugal (LX Factory, Lisbon), as well as cementing ASM’s presence in the UK through contract wins at Utilita Arena and City Hall Sheffield, among others.

A former professional athlete and Olympian, Bertelli’s path to the world’s largest venue management and services company has been nothing if not unorthodox. She competed on the women’s volleyball team at London 2012, where Team GB defied expectations to finish ninth and leap from 69th to 21st…

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