Rock in Rio Brazil reveals R$2.9bn economic impact
The local economy reaped the rewards of the festival's 40th anniversary edition last month, which attracted 730k fans
News By James Hanley | 25 October 2024
The 40th anniversary of Rock in Rio‘s flagship Brazilian edition generated R$2.9 billion (€470 million) for the local economy, report organisers.
Held at the Olympic Park in Rio de Janeiro, from 13-15 & 19-22 September, the festival’s headliners included Travis Scott, Imagine Dragons, Katy Perry, Ed Sheeran, Shawn Mendes, Avenged Sevenfold and Mariah Carey.
The event pulled in 730,000 fans across two weekends, with 46% of attendees coming from outside Rio. The city’s hotel sector recorded a 30.7% increase in reservations, achieving 88% room occupancy over the two weekends.
“Celebrating the 40th anniversary of Rock in Rio is to pay homage to the transformative power of music and culture,” says Luis Justo, CEO of Rock World, the company behind the event. “This historic edition, which marked the…
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