Rock in Rio Brazil reveals R$2.9bn economic impact
The local economy reaped the rewards of the festival's 40th anniversary edition last month, which attracted 730k fans
News By James Hanley | 25 October 2024
The 40th anniversary of Rock in Rio‘s flagship Brazilian edition generated R$2.9 billion (€470 million) for the local economy, report organisers.
Held at the Olympic Park in Rio de Janeiro, from 13-15 & 19-22 September, the festival’s headliners included Travis Scott, Imagine Dragons, Katy Perry, Ed Sheeran, Shawn Mendes, Avenged Sevenfold and Mariah Carey.
The event pulled in 730,000 fans across two weekends, with 46% of attendees coming from outside Rio. The city’s hotel sector recorded a 30.7% increase…
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