Pandemic legacy? Europe hails domestic artist boom

IQ looks at the rise of homegrown talent in multiple European markets after Covid took global touring acts out of the equation for two years

Oslo Spektrum, Norway
Oslo Spektrum

The Covid effect has been credited for triggering a boom in the popularity of domestic acts in markets around Europe.

In one of the more positive legacies of the pandemic, homegrown talent stepped up to fill the void left by international artists, who were taken out of the touring equation for the best part of two years. And more than two years since the world opened up again, the shift looks to be sticking.

The trend is no more pronounced than in Scandinavia, where Swedish rapper Ant Wan performed the biggest hip-hop concert in the country’s history last month after selling in the region of 40,000 tickets for his Stockholm’s Tele2 Arena gig, promoted by FKP Scorpio Sweden.

Meanwhile, David Maloney of All Things…

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