There’s no business like snow business
With the winter season nearly upon us in the northern hemisphere, IQ looks at the ever-growing demand for festive family fun
Feature By Derek Robertson | 13 December 2024
There’s a special kind of magic that descends upon arenas and theatres during the festive season – and no, we’re not talking about C-list celebrities indulging in slapstick humour and cheeky one-liners in the same pantos year after year.
We’re referring to the thrill of family entertainment and best-selling shows like Disney on Ice, The Snowman, and more contemporary fare such as The Fairytale of New York.
Such shows don’t just pack out seats – they bring in…
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