Can festivals still break artists in 2025?
Is the festival circuit as important as ever to emerging talent, or does it now serve a different role? IQ investigates
News By James Hanley | 11 February 2025
Festivals have long been considered fertile ground for breaking artists – an invaluable platform for the latest rising stars to preach to the unconverted and expand their fanbase.
But as the post-pandemic live business continues to evolve, there is a growing school of thought that the circuit now serves a different purpose.
UTA agents Tom Jones and Max Lee are well placed to comment, having secured chart-topping electronic/alt pop artist Kenya Grace slots on a record 11 of the 50 top…
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