British Music Embassy to showcase 80 acts for SXSW

The Texas institution's UK residency will upgrade to a new venue and bring dozens of rising stars for this year's edition

Sam Ryder performing at IFF 2021
Sam Ryder at IFF 2021

The British Music Embassy will return to Texas’s South By Southwest (SXSW) this week, bringing 80 acts to perform in an expanded venue.

Now in its 17th year at the Austin institution, the BME will import acts such as Alt Blk Era, Big Special, Confidence Man, CVC, Sam Ryder and Steam Down for this year’s edition.

Upgrading to a 700-capacity venue, the Palm Door on Sixth Street, the UK residency will boast a two-stage indoor and outdoor venue, programming…

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