Montreux livestreams leap 300%
Montreux Media Ventures CEO Nicolas Bonard tells IQ about the festivals audio-visual artistic vision and commercial strategy
News By IQ | 11 August 2025
Livestreams of the Montreux Jazz Festival took off in 2025, with data shared with IQ showing a 324% increase in views over the 2024 edition. In 2025, the historic Swiss festival surpassed 2.5 million views on YouTube and 7.5 million across all social platforms.
Livestreams of the Montreux Jazz Festival took off in 2025, with data shared with IQ showing a 324% increase in views over the 2024 edition.
In 2025, the historic Swiss festival surpassed 2.5 million views on YouTube and 7.5 million across all social platforms.
Montreux Media Ventures, set up to expand the festival’s audio-visual offering on the back of its UNESCO-registered concert archive, streamed 21 out of 28 concerts from the Lake Stage.
“Audio-visual has always been central to the festival from its inception because of the vision of the founder, Claude Nobs,” Nicolas…
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