You Should Be Dansking: Denmark Market Report
IQ revisits one of the healthiest live markets, as those working in the country enjoy a new era of prosperity alongside domestic talent flourishing
Feature By Adam Woods | 28 August 2025
Denmark is still the second-happiest country in the world, according to Gallup’s World Happiness Report. The Danes were just a trace more miserable in 2024 than they were in 2017, the year Finland embarked on an ongoing seven-year run at the top, but overall, they are feeling fine in northern Europe.
In the live business, too, Denmark in 2025 is about the closest thing you’ll find to an untroubled market. The year began with a barrage of positive data, as Copenhagen-based…
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