The Town’s second edition draws 425k fans to São Paulo

The second edition of Brazil’s The Town pulled in 425,000 fans across five days for headline shows by Travis Scott, Green Day, Backstreet Boys, Mariah Carey and Katy Perry.

Having debuted in 2023, the biennial Rock in Rio spin off – São Paulo’s largest music, culture, and art festival – returned to the Interlagos motorsport circuit from 6-7 and 12-14 September.

“The first edition brought some challenges, getting to know this new venue, the scale of the infrastructure we brought, and the level of experience we offer,” says Roberta Medina, EVP of promoter Rock World. “Therefore, we wanted this edition to be, without a doubt, much better. And this recognition is coming from those who truly matter: the audience that has come here.”

Medina says audience…

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