What’s in a name? Rethinking sponsorship
What does stadiums' increased exposure to different audiences mean for naming rights deals? Adam Woods finds out
Feature By Adam Woods | 23 September 2025
In July, North London’s Tottenham Hotspur F.C. [Spurs] announced the £55m signing of Ghanaian winger Mohammed Kudus from West Ham F.C., taking the club’s spending to around £122m for the summer.
In light of such a spree, talk on the football grapevine turned to two topics: that Spurs might fare a bit better in the Premier League this year after a washout in 2024/25; and that maybe they have finally sold their stadium naming rights.
Blockbuster naming…
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