‘The public is more eager than ever to connect through music’
In this excerpt from the Global Promoters Report, IQ learns how South America's Southern Cone is rife with opportunity
News By IQ | 4 November 2025
The Southern Cone remains one of Latin America’s most dynamic touring regions for international acts, but success can be uneven.
In this section from the Global Promoters Report 2025, the South America’s southernmost countries – Argentina, Chile, Paraguay, and Uruguay – signal the strength of the market as more touring acts dial in on its potential.
Argentina and Chile anchor the circuit with major stadium and arena business, yet promoters still contend with sharp currency swings, inflationary pressures, and regulatory shifts…
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