ABBA Voyage’s UK economic contribution tops £2bn

ABBA Voyage’s economic contribution has now surpassed £2 billion (€1.7bn), according to a new study.

The report, compiled and assessed by music, culture and creative economy consultancy Sound Diplomacy, covers the three-year period the followed the groundbreaking virtual concert residency’s opening at the 3,000-capacity ABBA Arena in East London in May 2022.

The production contributed £1.14bn in GVA (Gross Value Added) to the UK economy as more than three million visitors flocked to see digital versions of ABBA perform alongside…

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