Live Nation partners with non-alcoholic drinks brand

Live Nation is set to expand its non-alcoholic drink offerings at select US venues and festivals after announcing a multi-year partnership with Hiyo Social Tonics.

LN has also secured an equity stake in the organic social tonic brand, following on from its previous investments in non-alcoholic brands including JOLENE Coffee, Liquid Death and Owen’s Craft Mixers.

Designed to deliver a mood-boosting feeling without alcohol, Hiyo’s “fruit-forward” beverages are crafted with “adaptogens, nootropics, and functional botanicals”

“Fans celebrate in…

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