Spain: ‘Success comes from investing in the market’

“Vibrant but complex.” That’s the summation of the Spanish live music market given by Francisco José Méndez, director general of La Sordera, who promotes in both Spain and Latin America.

“Audiences are enthusiastic, and ticket demand is strong, but the market is adjusting to inflation, rising production costs, and various challenges brought on by the current recession.”

Nacho Córdoba, head promoter at Live Nation Spain, says touring conditions in the market “continue to thrive,” but things skew towards…

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