Lollapalooza Argentina & Chile: The Festival Machine
In the second of a two part series, IQ spent the weekend at some of Latam's biggest festivals speaking to the production teams about how the are trying to stay on top
News By Florencia Mauro | 17 March 2026
Across the weekend, more than 500,000 fans gathered in Santiago, Chile and Buenos Aires, Argentina for three days of world-leading music, food and cultural exchange at Lollapalooza.
What began as a US alternative rock festival has evolved into one of Latin America’s most important live music platforms since launching in Chile in 2011 and expanding to Argentina in 2014. Lollapalooza Chile, produced by Lotus, and Lollapalooza Argentina, produced by DF Entertainment, have become giant productions where the teams involved push each…