Midnight Sun rising: Zara Larsson’s live ascent

Speaking with IQ, CAA agent Mike Greek unpacks the Swedish star's global campaign, the art of seizing the moment, and the value of consistency

News By Hanna Ellington | 3 March 2026

Zara Larsson & Mike Greek

With over a decade of touring experience under Zara Larsson’s crystal-embellished belt, CAA agent Mike Greek salutes the art of seizing the moment as he unpacks the Swedish star’s ongoing Midnight Sun global campaign for IQ.

The Swedish star first emerged onto the global scene in 2008, winning a national talent show at the age of 10. In 2015, at 17 years old, she stepped up to global stardom with smash hits Lush Life and Never Forget You. …

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