‘We’re selling something that cannot be replicated’
In an age of social media ubiquity and AI, the modern approach to marketing may meld the old and the new, as discussed during ILMC
News By Eamonn Forde | 5 March 2026
In an age of social media ubiquity and AI, the modern approach to marketing may be best when melding old-school and new-wave techniques, as discussed in a panel during ILMC.
Chaired by Catrin White, SVP of marketing at Legends Global (UK), panellists Hannah Rouch (AXS), Will Gamble (content creator), and Luís Soares (Rock in Rio Lisboa) looked at best practices and evolving strategies for promoting live events in a digitising world during Marketing: Something Old, Something New.
White explained…
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