Córdoba: the rising star of Argentina’s touring route
Already a developing secondary market, now a new 12,000-cap arena proposal could solidify the city’s status as an unmissable Latam stop
News By Josefina Armendariz | 15 April 2026
Across Latin America, the touring ecosystem continues to move beyond capital-city centrality, and Argentina is no exception.
Córdoba, the country’s second most populous city, is consolidating its position as one of the most active secondary markets, with a new 12,000-capacity arena project now part of a broader wave of developments linking international capital, local promoters and mixed-use urban infrastructure in secondary cities.
Last month, promoter En Vivo Producciones announced it has plans for the new venue, Arena Córdoba, which it hopes will capitalise on a resurgence in popularity of 5,000-12,000-cap mid-sized arenas amongst international touring events.
Producer José Palazzo, founder of En Vivo Producciones and artistic director of festival Cosquín Rock, describes Córdoba as a year-round market that historically absorbed up…
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