Live Nation pens booking deal at Brazil’s Nubank Parque
With the 10-year agreement, the entertainment giant will bring both international and Brazilian artists to the São Paulo stadium
News By Hanna Ellington | 15 May 2026
Live Nation has penned a 10-year deal to book shows at Brazil’s newly renamed Nubank Parque as the São Paulo stadium charts a new path.
With the agreement, the entertainment giant is set to bring both international and Brazilian artists to the world-class stage, one of the core pillars of the Latam touring circuit, with roughly 150 shows expected across the next 10 years.
Formerly known as Allianz Parque, the stadium was renamed in April following a naming-rights acquisition by…
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