The Art of Loving Live: Olivia Dean on Tour, part 2

In the second of a two-part series, IQ explores how belief, instinct, and a rule-breaking mindset drove Olivia Dean's rise to her first arena tour

Olivia Dean in Glasgow © Lola Mansell

There was a palpable wave of surprise from both the industry and the general public when Olivia Dean blew out her first-ever headline outing, The Art of Loving Live Tour.

In part two of IQ’s report on The Art of Loving Live, Olivia Dean’s team explains the strategy behind the tour and what lies ahead for the artist. You can read part one here.

 

A Couple of Minutes

An unconventional marketing strategy further amplified demand for The…

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