The Great Adventure: DJ Bobo on the changing dynamics of DACH touring
The stalwart touring artist tells IQ about the evolving strategies of English language tours in the German-speaking world
News By Ciaran Donnelly | 15 July 2026
With a touring career of over 30 years, DJ Bobo finds himself in a specific position known well to domestic English language acts touring the DACH region.
Now, the veteran Swiss DJ and producer says, German-speaking markets are increasingly demanding spectacle and staging from domestic artists, as they increasingly compete with international headline acts rather than German-speaking domestic artists.
The Eurodance stalwart is underway on his The Great Adventure arena tour, which has among its selling points what promoters call a…