A 26,000-cap bet on Guadalajara: OCESA opens Coliseo GNP Seguros

The converted 55-year-old university ground now allows a 14,000 to 26,000 capacity but OCESA says availability matters more than size

Coliseo GNP Seguros © OCESA

Michael Bublé opened Coliseo GNP Seguros on Tuesday in front of 19,400 people, bringing into service a 55-year-old university football ground in Guadalajara that OCESA has spent the past year converting into a music venue.

For Memo Parra, OCESA’s international events director, the most valuable thing about it is not how many people it holds. It is that nobody else controls the calendar.

Mexico’s large football stadiums hold between 48,000 and 55,000, but availability runs through the clubs and the…

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